Optimal Outputs is delighted to announce the appointment of travel technology veteran Jim Peters as non-executive director and chairman of the board. Jim Peters, Chief Technology Officer of SITA and Founder of Webventures brings 30 years of experience and a strong track record of groundbreaking innovation. At SITA, Jim is a member of the Senior Leadership Team and also heads SITA Lab, the company’s strategic research and development arm. Created in 2008, SITA Lab explores new technology and drive innovations for the air transport community working both independently and in partnership with others on pilot projects in the areas of robotics, big data, wearable technology, and many others.

"Jim's track record is second to none", said John Lambe, Optimal Outputs CEO. "His experience, technology knowledge and vision will strengthen Optimal Outputs considerably and help the company fulfil its mission to solve difficult problems."

"I am delighted to be joining Optimal Outputs in this role", Jim added. "We have a common vision of how new technology and innovation can solve many complex problems leading to improved efficiency and profitability. I look forward to working with John, Espen and the team to deliver industry leading products"

Before joining SITA, Jim was President and Chief Technology Officer of Datalex, where he was involved in numerous acquisitions and helped take the company public with dual listings on NASDAQ and the Irish Exchange. Prior to this, he was Chief Executive Officer and Founding Partner of Web Ventures, a technology firm delivering distribution solutions to the travel industry such as the Internet booking engine 'BookIT!' which became a key product for Datalex after its acquisition of Web Ventures. Jim has also held a variety of roles in TPF systems development for Amdahl, Amadeus, Thai Airways, KLM, Qantas and Republic Airlines. He holds a B.A. in Philosophy from the University of Notre Dame.

About Optimal Outputs

Optimal Outputs is a privately held software company focused on solving difficult business problems in the areas of planning, pricing, revenue management and resource allocation using advanced technologies and innovative approaches.